Sangeeta Boochra is a brand in India Today and is known worldwide for her designs and creation. She is the Creative Director of Silver Centrre. The company is having 250 traditional artisans from various parts of India. Founded in the year 1897 the company has travelled far and wide.
Award-winning designer Sangeeta Boochra has been regularly invited and have showcased her collection at various Fashion Weeks around the world. Sangeeta Boochra took on herself to show the brilliance of Indian Jewellery to the World through her creativity and vision . She travelled extensively into the interiors of India worked with villagers and craftsman and then delved into the ancient craftsmanship and began to create exclusive jewellery with the help of master craftsmen around Jaipur.
Sangeeta Boochra had a vision : ushering in a renaissance in the ancient art of jewellery , she uses elements of Ethnic Indian Jewellery.Client list includes Bollywood and Hollywood Celebrities , Royal Families of India , Industrialists etc.
Currently the company is retailing from 30 outlets all over India and plans to expand it’s base to 50 outlets by 2014 end.